Vegan Events: The restaurant industry in India is undergoing a revolution 🔥

From the corner vada-pav shop to 5-star kitchens, all are moving online.

With the rapid growth of digitization of restaurants and kitchens and the increased focus on deliveries, naturally firms like Zomato and Swiggy, which helped restaurants reach out to customers, also became increasingly powerful. Currently, in the food delivery market, more than 70% of the business is through platforms like Zomato and Swiggy.

But the restaurateurs have had to face the music while relying on these firms for business:

High commissions, running margins aground – Often platforms take a big chunk of the sales that arise through their platforms, leaving peanuts, if any, for the folks that offer the crafts. These commissions can be as high as 30% in some scenarios, and only seem to be getting higher by the day!
Unsolicited Discounts – Platforms run promotions and discounts for the customers, often at the expense of the restaurants. This further eats away into margins.
Inaccessible Customer Data – Just as experience holds utmost importance to any restaurateur, or the control of, the same holds true for their customer base. Knowing & understanding their customers is key to unlocking growth. If one doesn't know who they're selling to, how does one optimize?

We believe, Your Investment, Your hard-work, Your customers should define Your Success and not the middlemen!

To complement your campaigns like #logout #orderdirect etc, we at GoYaana opening doors for restaurants to have their own food ordering app to go #Direct-To-Consumer.