[IMPORTANT] Restaurant association warns members against Zomato & SWIGGY 🔥

Take a step now, before it's too late.

National Restaurant Association of India (NRAI) warns restaurants against Zomato and Swiggy's newly introduced dine-in programmes. It's extremely important for the restaurants to pay attention to this advisory now (read here), since it is just the beginning of what can be a dangerous future!  "Based on how this played out with the delivery market, what is perhaps most dangerous is the long-term, irreversible effects that this has on the dine-in market: unsustainable discounts coupled with a platform wedged firmly between you and your customer," NRAI wrote in the advisory.  And this is not the first time we are hearing such warnings or advisory, there have been many protests too against the aggregators in hospitality industry in the past...  And why not? As the NRAI note mentions, "The fundamental question here is why should a restaurant pay commission to a middleman to offer a discount to its own customer?" Commissions, discounts may be customer cash-back too in future! How can restaurants sustain with this model of completely depending on the middlemen,  between them and their customers to run their business?  Wondering what is the answer to all these? Answer is to go back to what you always did - sell directly to your customers, know your customers, keep your business in your control - Go Direct-To-Consumer! If you are thinking about the technologies required for it, how to market your brand directly, or even the delivery problems - don't worry, we have got you covered!  Here is a short presentation about the same.   Download PDF We at GoYaana, are on a mission to make the new-age technologies available and affordable to everyone in hospitality industry to create a level-playing field. We offer an end-to-end solution for restaurants and cloud kitchens to go Direct-to-Consumer in their own branding and thereby become more profitable, self-reliant and future ready!   We would be happy to talk to you and contribute towards success journey of your business.  LET'S TALK Copyright © 2022 Goyaana, All rights reserved. You are receiving this email because you opted in via our website. Our mailing address is: Goyaana Bangalore Karnataka 560001 Bangalore, Karnataka 560001 India Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.